b'Collaborative Industry WebinarsBIOFILMS IN PERSONAL CARE WEBINARS Skin microbiome claims are becoming a trend in manybody, how to use in vitro biofilm models and how toconsumer product categories, yet the science is in itsmanage biofilms with ingredients/technologies fitting relative infancy. Together with Cosmetics Cluster UKinto the cosmetics regulatory framework. Additionally, (CCUK) we held a joint webinar The science behind thethe area of what product claims to make was discussed skin microbiome and biofilmsevidence and claims.as well as the magnitude of this exciting opportunity and The webinar included presentations and discussionsthe ongoing shift in thinking the skin microbiome trend covering the market, research and innovation, andin personal care presents. Our second joint webinar addressed questions like can pro/prebiotics be usedwith CCUK looked at innovation trends and market in cosmetics? and how can the claims be credibleopportunities in deodorants, translational research in and relevant to the consumers?. The webinar broughtskin microbiome/biofilms, in vitro alternatives to animal together at times divergent themes of skin microbiometesting, new technology and small brand perspectives friendly testing and certification for skincare brands.and promoting consumer health and sustainability. A The emerging science behind personal care productsthird webinar in this successful series will take place in affecting skin microbiome was explored paired withautumn 2021 and will focus on womens health and in explanation of where biofilms occur on the humanvitro skin models in personal care.MICROBES AND BIOFILMS IN THE FOOD INDUSTRY FOCUS GROUP INDUSTRY WEBINARThere is a well-established need for improved Our joint full day webinar with the Society for Appliedbiofilm models in a range of contexts. At NBIC, we Microbiology (SfAM) was designed for anyone workingbecame aware of a potential use for a combination in either the production of food or researching/ of existing techniques from two emerging technology controlling the role microbes and biofilms play in thecompanies which may help address this need. The two whole food chain. The webinar featured talks fromtechnologies are the Cellevate Microcarrier and the industry professionals and academics discussingCellexus CellMaker airlift bioreactor. The companies the current challenges facing the food industry inbelieve these technologies could be used together to managing microbes and biofilms and the evolvingcultivate biofilms in a radical3-dimensional way and regulatory context of achieving microbial control usingcame to NBIC to access our network of leading biofilm interventional approaches.researchers, to assist in advising them on how they can better design this system and whether our researchers see that it has useful potential. Our focus group with Cellevate and Cellexus in June 2021 was aimed at those working in the field of biofilm culturing, with an interest in developing improved model systems. The session featured presentations from the two companies on the two technologies and how they might be combined. This was followed by an open discussion on thoughts, ideas and suggestions as to how this concept could be further developed for its improved use as a research and applied tool.31'